A Proposal for
Jonathan O'Byrne
Board Member & Strategic Investor
Board Member & Strategic Investor
Jonathan,
I'm going to keep this direct — because that's how we operate, and because I know you appreciate the same.
You built Collective Works from the ground up in Singapore. You know what it takes to create a space that's more than four walls and a Wi-Fi password — you built a community. Since selling pre-COVID, you've spent years coaching high-end business owners and consulting for multi-million dollar companies across Hong Kong and globally. You've seen what scales and what doesn't.
That's exactly why we want you involved in RealSpace. Not as a silent cheque — we've had those conversations with other people. We want your brain, your experience, and your ability to help us navigate the shift from a single-location studio to a multi-city creative ecosystem.
This proposal is deliberately weighted in your favour. Read on and you'll see why.
Isaac Cook — CEO, RealSpace Creative
RealSpace Creative is a podcast & video production studio, coworking space, and creative agency — all under one roof in Chiang Mai, Thailand. Founded in 2024 with a team of 5.
We built the flywheel that most creator spaces only talk about. Members walk in, create content in our pre-lit studio, and when they're ready — we handle their editing, marketing, and growth. Every service feeds the next.
Deep down, content has been the engine behind every single pivot we've made — and every time, it's worked.
When we launched community events in Chiang Mai, we used content to fill every seat. When we pivoted to coworking, we created videos and reels that made the space irresistible to creators. When the studio opened, we shot our own content to prove the setup worked — and bookings followed.
Every time we leaned into content, the audience responded. That's when it clicked: we're not a coworking space that does content. We're a content business that happens to have a coworking space.
The creative agency — SoMe Management — isn't an add-on. It's the business we were always building towards. The studio and coworking are the acquisition funnel. The agency is the margin.
Revenue split across three streams: Coworking & F&B (Loyverse POS), Studio & Bookings (Stripe + direct payments), and Content / Marketing Clients.
2024 had no studio — all revenue was coworking + F&B. Studio bookings launched in 2025 alongside our first content clients.
Before the agency had a name, we were already proving the model. Two early clients generated over ฿740K in content revenue in 2025 — validating the entire flywheel thesis.
These projects proved that local businesses in Chiang Mai will pay for end-to-end content. Not just a single shoot — but strategy, shooting, editing, and distribution as a package. That's the model we've now scaled into a full agency arm in 2026.
Our SoMe Management arm is gaining serious traction. These are contracted clients paying for strategy, shooting, editing, scheduling and analytics — the highest-margin part of the flywheel.
Note: 2026 figures represent Jan–Jun only. Full-year platform revenue is projected at ฿830K+ based on current run rate, before agency contracts. The agency pipeline is expanding monthly.
We believe in full transparency. Here's the cost structure alongside revenue — showing the path from year-one investment to profitability.
The story in three lines: Year 1 — we invested in building the space. Year 2 — content clients made us profitable. Year 3 — we're reinvesting in the team while staying breakeven, with the agency pipeline still ramping.
Key takeaway: our fixed costs are lean — ฿146K/month runs the entire operation including a team of 5. Every new agency client drops almost directly to the bottom line. Two additional ฿40K/month clients would push us to 35%+ net margin without any increase in fixed costs.
Wages grew from ฿12K/month (2024) to ฿70K/month (2026) as we built the team. This is deliberate investment — the editing and creative capacity we're hiring is what allows the agency to scale.
You're getting nearly 2× the equity per dollar compared to our other proposals. That's intentional.
We value what you bring beyond capital — your experience building and exiting Collective Works, your network across Asia, and your ability to help us think about scaling the right way. More than anything, we want you helping us steer during this critical phase of growth.
This isn't just about the investment. Here's what your involvement unlocks for RealSpace.
Every dollar goes toward perfecting the flywheel in Chiang Mai and laying the foundation for expansion.
From one studio in Chiang Mai to a franchise model across Southeast Asia and beyond.
Partner with existing coworking and studio locations globally — Media City Manchester, WeWork-style spaces, university media departments — to deliver RealSpace's shooting, editing, and marketing services using their existing equipment and spaces. Minimal capital, maximum reach.
Test Jonathan's existing coworking app with our current Chiang Mai members. Enable members across all locations to connect, book sessions, host virtual events, and collaborate remotely. A recurring SaaS-style subscription at multiple tiers — even when they're not physically present.
Once we've proven 3 locations, the playbook becomes the product. Brand licensing, operational SOPs, training programmes, and platform access — packaged for franchisees who want to run their own RealSpace in their city.
The creator network becomes location-independent. Members pay monthly to access the community, masterclasses, editing resources, and cross-promotion opportunities. Subscription tiers from basic community access to full production support, all recurring revenue.
Jonathan, you know better than most what a space like this can become. Let's talk about making it happen.
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